Science-Based Coaching

Empowering Athletes toBreak Through Limits

At Breakthrü Performance, we combine cutting-edge sports science with personalized coaching to help endurance athletes achieve extraordinary results.

Our Core Values

Goal-Oriented

Focused training plans tailored to your specific objectives

Data-Driven

Leveraging analytics and testing for optimal performance

Passionate

Genuine enthusiasm for helping athletes succeed

Personalized

Individual attention and customized coaching approach

Meet Your Coach

Coach James

15+

Years Experience

Dedicated to Your Success

With over 10 years of coaching experience and 15 years as a sport scientist—spanning from undergraduate studies through post-doctoral research—I bring a unique combination of academic rigor and practical coaching expertise to every athlete I work with.

My background in exercise physiology and sports science research informs every aspect of my coaching approach. I've spent years in the lab studying lactate metabolism, VO2 max testing, and training adaptations at the cellular level. This deep scientific understanding translates directly into evidence-based training programs that produce measurable results for athletes across Leicester and beyond.

From beginners tackling their first endurance event to competitive age-groupers chasing personal bests, I've guided hundreds of athletes through the complexities of periodized training, performance testing, and race preparation. My approach combines cutting-edge sports science with personalized attention to each athlete's unique physiology, goals, and lifestyle constraints.

Whether you're preparing for your first century ride, training for an Ironman, or looking to optimize your training with lactate and VO2 max testing here in Leicester, I provide the scientific expertise, proven coaching methods, and ongoing support you need to break through your barriers and achieve extraordinary results.

Expertise You Can Trust

Professional Certifications

  • USA Cycling Level 2 Certified Coach
  • TrainingPeaks Level 2 Certified Coach
  • British Triathlon Federation Level 2 Certified Coach
  • First Aid & CPR Certified

Scientific Background

  • 15 years as a sport scientist from undergraduate through post-doctoral research
  • PhD in Exercise Physiology
  • Post-doctoral research in endurance performance
  • Published research in lactate metabolism and training adaptations
  • Specialist in VO2 max and lactate threshold testing

Athlete Success Stories

"The structured training plan and constant support helped me complete my first Ironman. I couldn't have done it without Breakthrü Performance!"

- Harry S.

Ironman Finisher

"My FTP increased by 15% in just 12 weeks. The data-driven approach really works!"

- Stew C.

Cat 2 Cyclist

"From couch to century ride in 6 months. The personalized plan made all the difference."

- Maria K.

Century Rider

Ready to Transform Your Performance?

Join the athletes who have already broken through their limits with Breakthrü Performance.