Privacy Policy
Last updated: 8/21/2025
1. Introduction
BreakThru Performance ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
2. Information We Collect
Personal Information
We may collect personal information that you provide directly to us, including:
- Name and contact information (email, phone number)
- Location information for mobile testing services
- Health and fitness data relevant to performance testing
- Training history and goals
- Payment information for bookings
Usage Information
We automatically collect certain information when you visit our website:
- IP address and browser information
- Pages visited and time spent on our site
- Referral sources
- Device and operating system information
3. How We Use Your Information
We use your information to:
- Provide and improve our performance testing services
- Schedule and manage appointments
- Communicate with you about our services
- Process payments and bookings
- Send you relevant training and performance information
- Comply with legal obligations
- Analyze website usage to improve our services
4. Information Sharing
We do not sell, trade, or rent your personal information. We may share your information in the following circumstances:
- Service Providers: With trusted third-party services that help us operate our business (payment processors, email services, etc.)
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, sale, or transfer of assets
5. Third-Party Services
Our website and services may integrate with third-party services:
- Stripe: For secure payment processing
- TrainingPeaks: For training plan integration
- Strava: For activity data integration
- Google Analytics: For website analytics
These services have their own privacy policies, and we encourage you to review them.
6. Data Security
We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Performance testing data may be retained for extended periods to track progress over time, unless you request deletion.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access to your personal information
- Correction of inaccurate information
- Deletion of your personal information
- Objection to processing
- Data portability
- Withdrawal of consent
To exercise these rights, please contact us using the information below.
9. Cookies
We use cookies and similar technologies to enhance your experience on our website. You can control cookies through your browser settings, but disabling cookies may affect website functionality.
10. Children's Privacy
Our services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.
13. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
BreakThru Performance
Email: james@breakthru-performance.com
Phone: +44 7990 571690
Location: Leicester, Leicestershire, UK
14. GDPR Compliance
If you are a resident of the European Union, you have additional rights under the General Data Protection Regulation (GDPR). We process your data based on legitimate interests, consent, or contractual necessity. You have the right to lodge a complaint with your local data protection authority.